Isuzu Philippines Honors Top-Performing Dealers at 2025 Dealer of the Year Awards
Isuzu Philippines Corporation (IPC) once again recognized the outstanding performance, dedication, and excellence of its nationwide dealer network during the 2025 Isuzu Dealer of the Year Awards (DOYA), honoring dealers and individuals who exemplified operational excellence and unwavering commitment to customer satisfaction.
Highlighting the evening was Isuzu Cagayan De Oro, which was named Overall Isuzu Dealer of the Year for the second consecutive year, reaffirming its leadership across sales, service, parts operations, and overall dealership management. Completing the top three were Isuzu Subic at 2nd Place, followed by Isuzu Cabanatuan at 3rd Place.
“The Isuzu Dealer of the Year Awards reflect our deep appreciation for our dealers who consistently uphold the Isuzu brand promise in every customer touchpoint. Winning this award for two consecutive years is a testament to Isuzu Cagayan De Oro’s disciplined operations, strong customer focus, and commitment to continuous improvement,” said IPC President, Mikio Tsukui.
The Dealer of the Year Award is the highest recognition given by IPC and evaluates dealers on a holistic scorecard covering sales performance, aftersales operations, customer satisfaction, parts availability, facility standards, and adherence to Isuzu operational policies. This award highlights the critical role of dealer excellence in sustaining Isuzu’s leadership in the commercial vehicle industry.
Aside from the overall awards, IPC also recognized category awardees – for Sales Operations IPC honored dealers that achieved strong market performance while maintaining proper sales practices and customer-centric engagement. Isuzu Pasig claimed 1st Place, followed by Isuzu Alabang in 2nd Place, and Isuzu Cagayan De Oro in 3rd Place.
For Service Operations Category, Isuzu Subic secured 1st Place, with Isuzu Cagayan De Oro taking 2nd Place, and Isuzu Calapan placing 3rd. This category highlights dealers with outstanding service quality, workshop efficiency, trained technicians, and consistent compliance with Isuzu service standards – key factors in vehicle reliability and customer trust.
Meanwhile for Parts Operations Category, Isuzu Cabanatuan emerged as 1st Place, followed by Isuzu La Union and Isuzu Tagum respectively. This award recognizes dealers who demonstrate excellent parts inventory management, availability, and responsiveness – ensuring minimal downtime and uninterrupted operations for Isuzu customers.
Individual excellence was also recognized, with Ms. Rica Anne Quico of Isuzu Alabang named the 2025 Sales Executive of the Year, honoring her exceptional professionalism, customer engagement, and sales leadership. The 2025 Truck Elite of the Year award was awarded to Mr. Migueland Castro of Isuzu EDSA, recognizing his expertise and dedication in serving fleet and commercial truck customers.
“These individual and dealer awards represent the people behind the Isuzu brand – professionals who go beyond targets and consistently deliver value to our customers. Their performance reinforces our confidence in the strength and resilience of our dealer network nationwide,” Tsukui added.
Building on its legacy as the Number One Truck Brand in the Philippines for 26 consecutive years, Isuzu Philippines continues to demonstrate its unwavering commitment to delivering durable, reliable, and fuel-efficient commercial vehicle trucks, alongside its expanding light commercial vehicle lineup led by the Isuzu D-MAX and mu-X. This commitment is carried forward through the strong support of its growing nationwide dealer network, which plays a critical role in delivering customer-centric sales, service, and aftersales solutions across the country. Guided by a deep understanding of Filipino customers and business needs, the company vows to further strengthen its portfolio with innovative and customer-focused products and mobility solutions, reinforcing the trust and loyalty that have defined the Isuzu brand for generations and positioning it to meet the evolving demands of the Philippine market.
