Isuzu Philippines marks 25 Years as the No. 1 Truck Brand, achieves Triple Crown Feat in 2024
Isuzu Philippines Corporation (IPC) proudly celebrates a historic milestone, maintaining it position as the No. 1 truck brand in the Philippines for 25 consecutive years, a testament to its unwavering commitment to quality, reliability, and customer satisfaction. In 2024, IPC sold a total of 4,591 truck units, commanding an impressive 41% market share, and achieving a Triple Crown Feat by dominating all three major truck categories: light-duty, medium-duty, and heavy-duty trucks.
Isuzu N-Series: The Undisputed Leader in Light-Duty Trucks
The Isuzu N-Series light-duty truck continues its reign as the best-selling light-duty truck model in the country for an unprecedented 26 consecutive years. IPC sold 2,812 units in 2024, capturing 43% of the Category III market share. The enduring popularity of the N-Series can be attributed to its fuel efficiency, durability, versatility, and advanced safety features, making it the preferred choice for businesses across industries such as retail, logistics, and construction.
Key features that make the Isuzu N-Series the top choice:
Powerful and Efficient Engine: Equipped with Isuzu’s globally renowned Blue Power Euro 4 technology, ensuring low emissions, fuel efficiency, and compliance with environmental regulations.
Versatile Configurations: The N-Series offers various body applications such as dropside, aluminum van, refrigerated van, and fire truck, catering to diverse business needs.
Advanced Safety Features: Rigid chassis frame with crash safety cabin design for enhanced driver and cargo protection.
Driver Comfort and Convenience: Ergonomic cabin design, adjustable seating, and modern dashboard features for better driving experience and reduced fatigue during long hauls. There is also the Isuzu N-Series Smoother running on an Automative Manual Transmission (AMT) making it more comfortable for drivers to operate the truck.
“The Isuzu N-Series continues to be the top choice for Filipino businesses due to its unmatched combination of durability, fuel efficiency, and adaptability to various business applications,” said IPC President, Tetsuya Fujita. “We are proud that our light-duty trucks have remained a staple in the industry, providing dependable solutions that help businesses grow and thrive.”
Dominating the Medium and Heavy-Duty Truck Segments
Isuzu’s success extends beyond light-duty trucks. In the Category IV (Medium-Duty Trucks and Buses) segment, IPC sold 1,534 units, achieving a 40% market share. Medium-duty trucks, such as the popular Isuzu F-Series, cater to logistics, cold chain, and industrial hauling needs, which have seen significant growth in recent years.
In the Category V (Heavy-Duty Trucks) segment, Isuzu sold 245 units, securing 33.2% market share, further cementing its reputation as the go-to brand for large-scale logistics and infrastructure projects. Isuzu heavy-duty trucks, known for their powerful performance, high payload capacity, and robust chassis, provide businesses with the capability to transport heavy loads efficiently.
The Isuzu Advantage: Setting the Benchmark for Aftersales Support
IPC attributes its market dominance not only to its exceptional truck models but also to its industry-leading aftersales services and customer support, collectively known as the “Isuzu Advantage.” This comprehensive support system offers a significant edge over competitors that includes:
Nationwide Dealer Network: With over 48 dealerships strategically located nationwide, Isuzu ensures accessibility and convenience for customers, regardless of their location.
Nationwide Parts Availability: IPC maintains a comprehensive parts inventory across its dealership network, ensuring that replacement parts are readily available to minimize downtime. The company also has a 6,000 sqm parts warehouse facility to ensure fast and efficient delivery to all dealerships nationwide.
Isuzu Mobile Medic Trucks: A unique service initiative that dispatches fully equipped mobile service units to remote areas, providing emergency repairs and maintenance services on-site.
Japanese Service Field Engineers: IPC deploys expert Japanese truck engineers to assist businesses in customizing their trucks according to specific operational requirements, offering tailored solutions that enhance efficiency.
Specialized Driver and Mechanic Training Programs: Isuzu offers comprehensive training sessions to ensure that truck operators and mechanics are well-versed in vehicle operation, maintenance, safety protocols and eco-driving, enhancing the lifespan of their fleet.
High Quality Body Applications by Authorized Builders: Isuzu collaborates with certified body builders to ensure that truck bodies are manufactured to the highest quality standards, perfectly suited for various business applications.
“Our commitment goes beyond selling trucks; we are dedicated to being a reliable partner for our customers by offering comprehensive aftersales support that ensures their trucks remain in optimal condition throughout their lifespan,” added Fujita. “We will continue to provide our customers with exceptional service, ensuring that Isuzu remains their ‘Responsible Partner’ for years to come.”
A Heartfelt Thank You to Loyal Customers
Isuzu Philippines attributes its continued success to the trust and loyalty of its customers. Fujita expressed his gratitude, saying, “We sincerely thank our customers for their continued patronage and trust in the Isuzu brand. Your support has been instrumental in achieving this milestone, and we promise to continue delivering reliable, durable, and innovative transport solutions that drive your businesses forward.”
Isuzu Looking Ahead
With a clear vision for the future, IPC is committed to maintaining its market leadership by introducing more innovative, fuel-efficient, and eco-friendly truck solutions that cater to the evolving needs of Philippine businesses.
To learn more about Isuzu’s latest truck line-up and services, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.
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Corporate Communications Team
Isuzu Philippines Corporation