DEEPAL DEBUTS IN THE PHILIPPINES, POSITIONS REEV AS GAME-CHANGER IN EV MOBILITY
Manila, Philippines — April 2026 — Deepal officially enters the Philippine automotive market with a strategic dual launch, beginning with an exclusive industry preview at The Fifth at Rockwell, Makati on April 7, followed by its public showcase at the Manila International Auto Show (MIAS) 2026 from April 9 to 12 at the World Trade Center Manila.
Deepal introduces its Range-Extended Electric Vehicle (REEV) technology, designed specifically for real-world Philippine driving conditions. By combining electric propulsion with an onboard range extender, REEV delivers the benefits of electric mobility while addressing range anxiety and infrastructure limitations, positioning it as a practical and forward-looking solution for Filipino motorists.
The brand enters with a competitively positioned lineup aimed at establishing a strong presence in the growing new energy vehicle segment. The S05 BEV is priced at PHP 1,588,000, the S05 REEV at PHP 1,688,000, and the G318 REEV at PHP 2,600,000, reflecting a value-driven strategy that makes advanced electrified mobility more accessible while signaling Deepal’s intent to be a major player in the market.
A preview of the upcoming S07 was also presented, reinforcing Deepal’s long-term product roadmap and commitment to expanding its EV portfolio in the Philippines.
The launch gathered a distinguished group of attendees, including members of the media, key opinion leaders, and representatives from major banking institutions, underscoring strong cross-industry interest and support for Deepal’s entry into the Philippine market.
The event was led by Mr. Willy Tee Ten, President of Autohub Group and newly appointed President of the Electric Vehicle Association of the Philippines (EVAP). In his remarks, he emphasized the urgency of electrification, stating, “With high fuel prices, the right time to shift to electric vehicles is now.” He also confirmed Autohub Group as the exclusive distributor of Deepal in the Philippines, strengthening its role in advancing sustainable mobility in the country.
He was joined by executives from Changan Auto Southeast Asia, including Mr. Guan Xin (Vice President), Mr. Leslie Wu (Vice Director), and Mr. Joel Villarin (Country Deputy Chief), together with other Deepal representatives who presented the brand’s direction, technology roadmap, and market strategy.
Deepal also underscored its commitment to long-term ecosystem development. According to Mr. Mark Gabriel, General Manager of Deepal Philippines, the brand aims to ensure partner success and sustainable operations, stating, “Deepal is committed to supporting our business partners and future dealers. We will ensure a strong foundation that helps make dealership operations profitable and sustainable in the long run.”
Following its exclusive industry launch, Deepal opens its full lineup to the public at MIAS 2026, where visitors can experience its vehicles firsthand and explore its REEV innovation.
Guided by its philosophy, “Touch the Future.”, Deepal positions itself as a strong and competitive force in the Philippine EV landscape, bringing together innovation, value, and real-world usability at a pivotal moment in the country’s mobility transition.
For more information, visit our Facebook Page at www.facebook.com/DEEPALPhilippines or contact us at +63 917 8076 056.
