March 6, 2025 – GWM Philippines under the Luxuriant Automotive Group Inc. formally appoints Mr. Dax Avenido as its new Brand Head and Marketing Director, reporting to Mr. Ruben Tan, President of GWM Philippines. Bringing in his strong expertise in the industry, Avenido has widely contributed to the success of different automotive brands for over 2 decades now and continues to do so this time as he begins a new chapter with GWM Philippines.
As the new Brand Head and Marketing Director, Avenido will be steering the company’s marketing efforts toward a more strategic and comprehensive direction that will drive the brand to new heights, challenging the competition.
“We at GWM Philippines believe that there is so much potential to explore in the Philippine market. The brand is growing, and our vehicle lineup is expanding to cater to the everyday needs of our Filipino customers. With Dax in the driver’s seat of our brand and marketing initiatives, I am confident that GWM will be supported by passionate team members with prominent backgrounds and extensive knowledge to help explore this potential and contribute to the successful performance of our company.” – Mr. Ruben Tan, GWM Philippines President
With this strategic decision, GWM Philippines is optimistic as they continue the first half of the year with an expert on board to help fulfill the company’s vision of becoming a strong player in the automotive industry under the Chinese car segment.