Dumaguete City, Philippines – May 7, 2025 – Isuzu Philippines Corporation (IPC), in partnership with its dealer group Southern Auto Mart, officially broke ground on the relocated site for Isuzu Dumaguete, signaling the start of a new chapter in delivering world-class automotive services to the region.
The new dealership, designed in full compliance with the Isuzu Outlet Standard (IOS), reflects IPC’s commitment to upgrading its nationwide dealer network with modern, customer-focused facilities. “We are truly excited about this new location for Isuzu Dumaguete,” said IPC President Mikio Tsukui during the groundbreaking ceremony. “This relocation brings the Isuzu brand even closer to our valued customers in Dumaguete, making our products and services more accessible while raising the bar in customer experience.”
Spanning a generous 3,144 square meters, the new Isuzu Dumaguete dealership will feature a 251-square-meter showroom that can showcase up to four vehicles, including Isuzu’s trusted line of light-duty trucks. Customers will enjoy a more immersive experience with a wider selection of vehicles on display. The service shop will be equipped with four well-ventilated bays, capable of handling both light commercial vehicles (LCVs) and commercial vehicle (CV) repairs. A thoughtfully designed customer lounge will offer a comfortable waiting area where clients can relax while their vehicles are serviced.
The relocation and modernization of Isuzu Dumaguete come at an opportune time. Dumaguete continues to experience economic growth, with increasing demand for mobility and transport solutions. This expansion is part of IPC’s broader, aggressive strategy to modernize and expand its dealership footprint nationwide, ensuring that its products and services remain within easy reach of customers across the country.
Mark Espino, Vice President for Sales & Aftersales of Southern Auto Mart, also shared his gratitude and optimism during the event: “We would like to sincerely thank IPC for their continued support and confidence in our team and in the Dumaguete area. With this new and improved facility, we are confident that we can further increase Isuzu’s visibility and grow our sales in Negros. This is a big step forward not just for our dealership, but for our customers who deserve convenient access to world-class automotive solutions.”
This marks the second dealership currently under construction for IPC this year, a clear indication of the company’s dedication to bringing its services closer to its customers. It also reinforces IPC’s commitment to its tagline, “Your Responsible Partner” — a promise not only to provide durable and reliable vehicles, but also to ensure accessibility, convenience, and a high-quality customer experience across its entire dealership network. For more information about Isuzu’s extensive dealer network and latest updates, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.