A New Chapter for BAIC Philippines with Benjie Paras and Family
Mandaluyong, Philippines – May 5, 2026, BAIC Philippines, under UAAGI Auto Group Inc., formally welcomed Philippine basketball legend and actor Benjie Paras, together with his sons Kobe Paras and Andre Paras, as its newest brand ambassadors in a contract signing held at Tsujiya Japanese Restaurant.
As a newly opened dining destination located within the Wack Wack Golf and Country Club Sports Center, Tsujiya provided an exquisite yet relaxed setting for the occasion. Known for its refined Japanese cuisine, modern interiors, and serene ambiance, the restaurant set the tone for a partnership grounded not in spectacle, but in authenticity and shared values.
Set in an intimate atmosphere, the event reflected the heart of the collaboration. It was not simply about a formal signing. It was about family, reliability, and the kind of strength that quietly supports everyday life.
Benjie Paras remains one of the most respected figures in Philippine sports, known for his time in the Philippine Basketball Association and for building a life beyond the game centered on family and purpose. Today, that same foundation continues with Kobe Paras and Andre Paras, forming a family that resonates across generations.
For BAIC Philippines, the partnership is a natural alignment. The brand continues to grow by connecting with Filipinos who value vehicles that are dependable, versatile, and ready for real journeys.
As a father, Benjie Paras places strong importance on comfort, reliability, and the ability of a vehicle to support his family’s lifestyle. From everyday city drives to long out-of-town trips, having a vehicle that can keep up with their pace is essential. With a family known for their height and presence, space is also a key consideration. The BAIC B30e Dune proves to be a natural fit, offering the room, comfort, and confidence that aligns with their needs.
A key highlight of the partnership came from Andre Paras, who shared his personal experience after living with the vehicle ahead of the signing.
“I have been using the BAIC B30e Dune for about two weeks now, and honestly, I wanted to really test it right away. The moment I got it, I brought it straight to Tagaytay. That drive helped me understand what the vehicle is really about.”
Andre emphasized how the experience deepened his understanding of hybrid technology and changed how he views performance.
“Before, you would always look at engine displacement. Parang iyon ang basis mo for power. But with HEV, it does not matter as much anymore. You feel the power differently. It is smoother, more responsive, and more efficient at the same time.”
“For me, it is really about comfort and confidence. Iyong alam mong ready siya whether it is city driving or out-of-town trips. After that Tagaytay drive, I knew it was something I can rely on.”
BAIC Philippines leadership also shared their perspective on the collaboration.
“We are happy to welcome Benjie Paras and his family to BAIC. They represent what the brand stands for. Solid and reliable. This partnership is about real families and real experiences, and we are proud to have them as part of the BAIC family,” said Timothy Sytin, Brand Head of BAIC Philippines.
We are happy to welcome Benjie Paras and his family to BAIC. They represent what the brand stands for. Solid and reliable. This partnership is about real families and real experiences, and we are proud to have them as part of the BAIC family,” said Timothy Rommel Chan Sytin.
“Each member of the Paras family naturally reflects a different side of what BAIC stands for. Benjie represents legacy, trust, and strength built over time, much like BAIC’s longstanding heritage as one of China’s most established automotive brands. Kobe reflects the spirit of adventure and confidence, which aligns with BAIC’s capability-driven SUVs that are built to take on both everyday roads and new experiences. Andre, meanwhile, represents the modern Filipino driver, someone who values comfort, connectivity, style, and practicality in everyday life, which is exactly where BAIC continues to resonate with today’s generation of motorists.,” he added.
The signing at Tsujiya Japanese Restaurant marked the beginning of a collaboration rooted in authenticity. Rather than positioning the partnership as a traditional endorsement, both BAIC and the Paras Family see it as a shared journey. One that reflects how Filipino families move, grow, and create memories together.
As BAIC Philippines continues to expand, the presence of the Paras Family strengthens its voice in the market. It becomes less about features and more about real experiences. The kind that happens on the road, with family, in moments that matter.
This partnership signals a steady and meaningful step forward. One that stays true to what BAIC stands for. Mobility that supports real life, and a brand that grows alongside the people who drive it.
About BAIC Philippines
BAIC is a global automotive brand committed to delivering rugged, capable, and modern vehicles designed for diverse driving needs. In the Philippines, BAIC continues to expand through a growing dealer network, offering Filipino motorists quality SUVs, crossovers, and electrified models backed by comprehensive sales and aftersales support.
BAIC Philippines’ current lineup includes a range of vehicles built for performance, versatility, and adventure: the B30e Dune Hybrid Off-Roader, B40 Pro TrailMaster, B40e Trailmaster rEV, B40 Ragnar diesel SUV, B60 Beaumont diesel hybrid full-size SUV, B60e Beaumont rEV electrified SUV, B80 Wagon luxury SUV, X55 Verve subcompact sport crossover.
BAIC Philippines is the official distributor of BAIC vehicles and services in the country.
For more information on models, dealerships, and aftersales support, please visit the official website at https://baic.ph/.
About UAAGI Auto Group
The UAAGI Auto Group is a distinguished Filipino multi-brand distributor, with 20 years of established expertise in the local automotive industry. UAAGI remains committed to providing responsive and reliable aftersales services for customers of all its partner brands, ensuring a premium ownership experience. UAAGI continues to drive the future of Philippine mobility through its diverse portfolio and dedication to providing Filipinos with the topnotch products and services.
